Case studies
They built it elsewhere. What would it look like in Thailand?
Case studies of ventures and programs that turned a food, a habit, a tradition or a new idea into something that scales. Each ends with a question for Thailand.
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Thai Origins
Prove and grade Thai ingredients, so the world pays for quality.
Mānuka honey and UMF
New Zealand honey sold by a numeric grade, UMF, that measures what is inside each jar.
Which Thai ingredient deserves its own grade, and who would run the test?Abhaibhubejhr herbal products
A public hospital in Prachin Buri whose foundation built an herbal products business on Thai traditional medicine.
Which Thai hospital, university or Herbal City could build the next brand like this?Korean red ginseng (KGC)
A national herb turned into a global supplement brand, CheongKwanJang, with roots in a royal-era ginseng office.
Which Thai herb could carry a national brand the way ginseng carries Korea's?Dabur
An Ayurvedic medicine maker that became a consumer-goods group selling everyday natural health products.
Which Thai traditional remedy could become an everyday supermarket brand?Thai Nourish
Make Thai food that tastes great and keeps blood sugar steady.
Oatly
An oat drink brand built on an enzyme process for oats, sold as an everyday alternative to dairy.
Which Thai ingredient could become the world's next everyday drink or food?Yakult
A small daily probiotic drink built on one bacterial strain, sold in dozens of countries.
What small daily Thai habit could become something people buy every day?Thai Care
Prove what Thai massage and spa do, so doctors and insurers can recommend them.
Thai Move
Turn Thai ways to move, old and new, into programs that keep people strong and prevent falls.
HYROX
A standardized fitness race: eight 1 km runs, each followed by a workout station, run the same way in every city.
What would a Thai fitness format look like, one that anyone could race?Tai Ji Quan: Moving for Better Balance
A falls-prevention program built from tai chi, tested in trials and run by trained instructors in community settings.
Could Ruesi Dadton or Muay Thai become a tested falls-prevention program?parkrun
A free, weekly, timed 5 km run in local parks, organized by volunteers.
What weekly habit could get a whole Thai neighborhood moving?Radio Taiso
A short morning exercise routine set to music and broadcast nationally in Japan since 1928.
Could Ruesi Dadton become Thailand's daily routine, on every phone and TV?Blue Zones Project
A community program that changes local places, like streets, schools and restaurants, so healthy choices become the easy ones.
What would a certified longevity community look like in a Thai province?Thai Sound
Test whether Thai music can lower stress and blood pressure.
Singing for the Brain
Singing sessions for people living with dementia and their carers, run by the Alzheimer's Society.
What would singing for the brain sound like in Thai, with luk thung or mor lam?Calm
A sleep and meditation app that sells calm, spoken stories and music by subscription.
What would a Thai sound app for sleep and calm sound like?Thai Signals
Read voice, breath, snoring and hearing to catch health problems early.
Oura
A smart ring that reads sleep, heart and activity signals, sold with a paid membership.
What signal could a Thai device or app read, in Thai, for Thai bodies?ResApp Health
A smartphone app that assesses respiratory illness from the sound of a cough, built on University of Queensland research.
Which Thai university sound or voice research could become the next spinout?Facts checked 7 Nov 2026 and linked on each case. The Thai ideas are our view, not findings.