Case studies · National habit · Japan, 1928
Radio Taiso
A short morning exercise routine set to music and broadcast nationally in Japan since 1928.
How big it got
Nearly a century of the same routine.
national Radio Taiso festival, set for August 2027; it has run every year since 1962.
Source: Japan Post InsuranceWhat they did differently (our reading)
Put it on air, at the same time, for everyone.
A fixed routine, a daily broadcast slot and local summer gatherings turned a few minutes of exercise into a national habit across generations.
Your turn
Could Ruesi Dadton become Thailand's daily routine, on every phone and TV?
- A five-minute Ruesi Dadton routine with music, broadcast daily
- Workplace and school versions
- An app that tracks the habit for older adults and families
These ideas are ours, to get you started.
Keep reading
More inspiration
HYROX
A standardized fitness race: eight 1 km runs, each followed by a workout station, run the same way in every city.
What would a Thai fitness format look like, one that anyone could race?Tai Ji Quan: Moving for Better Balance
A falls-prevention program built from tai chi, tested in trials and run by trained instructors in community settings.
Could Ruesi Dadton or Muay Thai become a tested falls-prevention program?parkrun
A free, weekly, timed 5 km run in local parks, organized by volunteers.
What weekly habit could get a whole Thai neighborhood moving?Sources (1)
TLV is not affiliated with Radio Taiso. Figures marked company figure are the company's own.
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