Case studies · Heritage brand · South Korea, 1899
Korean red ginseng (KGC)
A national herb turned into a global supplement brand, CheongKwanJang, with roots in a royal-era ginseng office.
How big it got
Nearly half of the world's ginseng retail.
What they did differently (our reading)
Heritage plus market leadership.
KGC tied a century-old state ginseng heritage to one premium brand, then backed it with independent market rankings that it puts at the center of its story.
Your turn
Which Thai herb could carry a national brand the way ginseng carries Korea's?
- A premium Thai black ginger brand, graded and tested
- A national-origin mark for Thai Herbal Champions
- A gift-and-wellness line built on Thai herbal heritage
These ideas are ours, to get you started.
Keep reading
More inspiration
Mānuka honey and UMF
New Zealand honey sold by a numeric grade, UMF, that measures what is inside each jar.
Which Thai ingredient deserves its own grade, and who would run the test?Abhaibhubejhr herbal products
A public hospital in Prachin Buri whose foundation built an herbal products business on Thai traditional medicine.
Which Thai hospital, university or Herbal City could build the next brand like this?Dabur
An Ayurvedic medicine maker that became a consumer-goods group selling everyday natural health products.
Which Thai traditional remedy could become an everyday supermarket brand?Sources (2)
TLV is not affiliated with Korean red ginseng (KGC). Figures marked company figure are the company's own.
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