Case studies · Heritage brand · India, 1884
Dabur
An Ayurvedic medicine maker that became a consumer-goods group selling everyday natural health products.
How big it got
Traditional medicine on every shelf.
What they did differently (our reading)
From remedy to everyday brand.
Dabur turned Ayurvedic formulas into big consumer brands, like chyawanprash and honey, sold through mass retail rather than only through healers.
Your turn
Which Thai traditional remedy could become an everyday supermarket brand?
- A Thai herbal tonic in a modern daily format
- Thai herbal balms and compresses for global retail
- A trusted Thai natural-health house brand
These ideas are ours, to get you started.
Keep reading
More inspiration
Mānuka honey and UMF
New Zealand honey sold by a numeric grade, UMF, that measures what is inside each jar.
Which Thai ingredient deserves its own grade, and who would run the test?Abhaibhubejhr herbal products
A public hospital in Prachin Buri whose foundation built an herbal products business on Thai traditional medicine.
Which Thai hospital, university or Herbal City could build the next brand like this?Korean red ginseng (KGC)
A national herb turned into a global supplement brand, CheongKwanJang, with roots in a royal-era ginseng office.
Which Thai herb could carry a national brand the way ginseng carries Korea's?Sources (1)
TLV is not affiliated with Dabur. Figures marked company figure are the company's own.
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