Case studies · Grading standard · New Zealand
Mānuka honey and UMF
New Zealand honey sold by a numeric grade, UMF, that measures what is inside each jar.
How big it got
A number on the jar that buyers trust.
factors tested: potency (MGO), authenticity, shelf life and freshness.
Source: UMF Honey AssociationWhat they did differently (our reading)
Turn a claim into a grade.
Instead of calling the honey medicinal, producers agreed on a lab test and a numeric grade that only licensed brands may print, with a batch number on every jar.
Your turn
Which Thai ingredient deserves its own grade, and who would run the test?
- A curcumin grade for Thai turmeric, tested by an accredited lab
- A grade for Thai stingless-bee honey
- A shared mark for Herbal City products, with batch traceability
These ideas are ours, to get you started.
Keep reading
More inspiration
Abhaibhubejhr herbal products
A public hospital in Prachin Buri whose foundation built an herbal products business on Thai traditional medicine.
Which Thai hospital, university or Herbal City could build the next brand like this?Korean red ginseng (KGC)
A national herb turned into a global supplement brand, CheongKwanJang, with roots in a royal-era ginseng office.
Which Thai herb could carry a national brand the way ginseng carries Korea's?Dabur
An Ayurvedic medicine maker that became a consumer-goods group selling everyday natural health products.
Which Thai traditional remedy could become an everyday supermarket brand?Sources (2)
TLV is not affiliated with Mānuka honey and UMF. Figures marked company figure are the company's own.