Case studies · Thai model · Thailand
Abhaibhubejhr herbal products
A public hospital in Prachin Buri whose foundation built an herbal products business on Thai traditional medicine.
How big it got
A hospital name that sells.
herbal product sales by the hospital's foundation in fiscal 2022.
Source: Matichon (press)What they did differently (our reading)
Trust, know-how and a product, in one place.
A trusted hospital name, Thai traditional medicine know-how and products people can buy came together under one brand.
Your turn
Which Thai hospital, university or Herbal City could build the next brand like this?
- A university brand built on its own herb research
- A Herbal City co-brand with tested products
- Hospital-backed Thai herbal products for export
These ideas are ours, to get you started.
Keep reading
More inspiration
Mānuka honey and UMF
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Which Thai ingredient deserves its own grade, and who would run the test?Korean red ginseng (KGC)
A national herb turned into a global supplement brand, CheongKwanJang, with roots in a royal-era ginseng office.
Which Thai herb could carry a national brand the way ginseng carries Korea's?Dabur
An Ayurvedic medicine maker that became a consumer-goods group selling everyday natural health products.
Which Thai traditional remedy could become an everyday supermarket brand?Sources (1)
TLV is not affiliated with Abhaibhubejhr herbal products. Figures marked company figure are the company's own.
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