Case studies · Food brand · Sweden, 1994
Oatly
An oat drink brand built on an enzyme process for oats, sold as an everyday alternative to dairy.
How big it got
One ingredient, sold in more than 50 countries.
What they did differently (our reading)
Food science first, then a brand people talk about.
Oatly started from university food science: a way to turn oats into a drink that works like milk, later patented in Europe. On top of that process it built a consumer brand sold in more than 50 countries.
Your turn
Which Thai ingredient could become the world's next everyday drink or food?
- A rice or coconut drink built on a patented Thai process
- Riceberry or another Thai grain as a lower-sugar everyday staple
- A Thai herbal drink with a tested claim, sold as a daily habit
These ideas are ours, to get you started.
Keep reading
More inspiration
Yakult
A small daily probiotic drink built on one bacterial strain, sold in dozens of countries.
What small daily Thai habit could become something people buy every day?HYROX
A standardized fitness race: eight 1 km runs, each followed by a workout station, run the same way in every city.
What would a Thai fitness format look like, one that anyone could race?Mānuka honey and UMF
New Zealand honey sold by a numeric grade, UMF, that measures what is inside each jar.
Which Thai ingredient deserves its own grade, and who would run the test?Sources (2)
TLV is not affiliated with Oatly. Figures marked company figure are the company's own.