Case studies · Daily habit · Japan, 1935
Yakult
A small daily probiotic drink built on one bacterial strain, sold in dozens of countries.
How big it got
One strain, one small bottle, every day.
bottles a day, in more than 40 countries and regions.
Source: Yakult Singapore (company figure, undated)What they did differently (our reading)
Make it a habit, not a treatment.
Yakult sells one probiotic strain in one small bottle meant for every day, so the product becomes a daily habit rather than something you take when ill.
Your turn
What small daily Thai habit could become something people buy every day?
- A daily Thai herbal shot with a tested claim
- A fermented Thai drink built on a characterized local strain
- Daily-portion packs for Thai functional foods
These ideas are ours, to get you started.
Keep reading
More inspiration
Oatly
An oat drink brand built on an enzyme process for oats, sold as an everyday alternative to dairy.
Which Thai ingredient could become the world's next everyday drink or food?HYROX
A standardized fitness race: eight 1 km runs, each followed by a workout station, run the same way in every city.
What would a Thai fitness format look like, one that anyone could race?Mānuka honey and UMF
New Zealand honey sold by a numeric grade, UMF, that measures what is inside each jar.
Which Thai ingredient deserves its own grade, and who would run the test?Sources (2)
TLV is not affiliated with Yakult. Figures marked company figure are the company's own.
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